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Casper was the first pitch I worked on at Oddfellows. A lot of concepting was involved in the narrative and storytelling - it was a blast brainstorming alongside the team. Once we won the pitch, we got right to work on Jay Quercia's elegant style to create a completely unique live action + animated commercial. We created the piece from beginning to end - narrative, script, design, and animation - though I personally wasn't involved much towards the end of production. I love how it turned out!

Pitch

Production

Some frames I worked on alongside Jay Quercia. These are some initial mockups of what the final scenes ended up looking like.

MY MOVES MARVELOUS, MONEY SHOT, MASSIVE   /   MAIN EVENT, MOON SHOT, MVP, MASTER
DIRTY WHEN I DROP DIMES DAMAGING THE DANG EARTH   /   DEVASTATE THE DEFENSE DETONATE DANGER

Directed by: Oddfellows
Creative Direction: Chris Kelly, Colin Trenter
Art Direction: Jay Quercia
Executive Producer: TJ Kearney
Producer: Erica Kelly, Jen Szeto
Script: Liz Marks
Design: Jay Quercia
Additional Design: Sarah Beth Hulver
Previs: Daniel Duncan
Cel: Josh Parker, Stan Cameron, Khylin Woodrow, Kavan Magsoodi, Jay Quercia, Tyler Morgan
2d Animation: Josh Parker, Tyler Morgan, Chris Kelly, Colin Trenter
3d Animation: Kevin Njoo, Josh Parker, Colin Trenter, Jonas Elsgaard, Chris Kelly
Compositing: Kevin Njoo, Chris Kelly, Josh Parker, Colin Trenter
Music and SFX: Mixtape Club